I vaguely recall reading somewhere that manga in Japan cuts through all the demographic boundaries. Kids, teenagers, salarymen, adult women, College students, there are some manga aimed at each of them.
Novels, at least in the western world, are much the same. There's novels for kids, for teenagers, for adults, for every sort of genre, gender, and age category imaginable.
Manga and novels are aimed at the masses. Nobody would say they've "grown out of novels", because its widely understood that novels is for the masses of all age and gender categories. People may lose interest in novels, but they don't "grow out of it".
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