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Don't know anything about this, but the commercial goal would appear to be along the lines of Ikkitousen.
We have the investors GENCO (Ikkitousen, Queen's Blade, Zero no Tsukaima), AT-X, and Media Factory. Director Takashi Watanabe (Season 1). Screenwriters Takao Yoshioka (Seasons 1 and 2) and Masanao Akahoshi (Season 3). It's a reunion of the staff and producers who spearheaded Ikkitousen.
Seven companies, including GoodSmile and HobbyJapan, are on the production committee, so they must be expecting some nice merchandising.
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