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Something like this though is tailored specifically for Japanese audiences. It's not just that the anime community here is niche, there also isn't that great of a delivery system either, and America has always been, at best, peripheral to Anime companies. That's partly why Bandai pulled out to begin with. They don't want to go through the trouble of spending all the ad money and such to potentially create a culture that would like their product, and even then most would consider it a weird Japanese thing.
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