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Because we're on the publisher/distributor reviewers list.
I my case it came from the distributor since Seven Seas only take american reviewers. But i also get manga from Del Rey, Tanoshimi, Yen Press, DC, Dark Horse and Titan. I've been writing reviews for ages, and publishers come by occassionally and then i get sent free pre-release titles to read and review. Puclishers usually send out their pre-release stuff about a month to six weeks before release, and distributors about two to three weeks before release.
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