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Keeping rare things rare and elitist is the best fanservice any company can give. That's how companies keep the trust of their long term customers. They send out a message to them, saying "We haven't sold ourselves yet, even though we're popular and famous. You're valuable to us." In any case, it's a good investment for the future.
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Fan service? The business model employed by these companies is quite well discussed. Basically, you create a sense of scarcity as incentive for the biggest fans to continually plunk down the money demanded for limited edition releases and special merchandise. Given how small the market is relative to other entertainment industries, companies rely on this to maximize their profits.
While I'm sure certain customers probably get some kind of warm and fuzzy feeling out of this, it's primarily intended as a crafty (and commonly referenced) business strategy. Even within the mainstream game industry, the same tactic has begun to be employed (starting with niche developers, but the big companies are now doing the same for select products) due to drastically decreasing sales.
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However, if it's in high demand, it would only be proper to print more copies of it. Type-Moon seems to like to create an elitist atmosphere.
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It's impossible to say why Type-Moon hasn't reprinted Tsukihime. Given the group's transition from a doujin developer to a professional company, I'd guess that Tsukihime's presentation may not reflect how Type-Moon would like to be viewed as a studio today. After all, they've been toying with the idea of a Tsukihime remake for some time now.