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The difference between a season run showing one a week an done showing 5 days a week. Or intended to be rebroadcast 5 days a week later on.
The other option is knowing you will have a reliable audiance every time the show airs. Children are a much more reliable audiance since they have a generally set schedule with school. Knowing you have an audiance means you can get away with a show that will be on for an entire year (50 out of 52 weeks..those two weeks off are only due to holidays), or that a lot will be home for your programming 5 days a week, thus huge runs of shows.
The late night crowd...while loyal and might have money, is now where as reliable of a demographic as children. There is a lot of risk in those brackets. And a lot of competition.
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