There are different types of Moe tho...
in K-ON's case, Mio is the main Moe for being the "clumsy tsundere moe", while Yui is just "clumsy moe".
There's no real "purest form"
What Moe means is "something that's interesting to a person to the point of passion"
like "Maid Moe" means cute people dressed in maid dress.
or
Nekomimi Moe (very very common)... as you can probably tell, "Cat Ear Moe"
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