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Old 2012-05-26, 17:44   Link #255
TJR
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Join Date: Jul 2009
Quote:
Originally Posted by Eternal September View Post
From the way they talk about how noitaminA is "mainstream", and every otaku show is just a "niche" you would think that there is at least an order of magnitude of difference between their popularity. Rather than just admitting that they WANT noitaminA type shows to keep going and be popular, they create some ideology about how the rest of the anime industry is dying from insularism, and noitaminA is the only cure.

You don't ever hear people commenting on how we need more popular shows like K-on, like To-LOVE-ru, or like Madoka, even though they also had ratings similar to modern noitaminA, (plus much better sales).
I'm not sure that's really the issue. By mainstream, people are referring to the appeal of the stories and subject matter as understood outside anime. That is, properties like Honey & Clover, Nodame Cantabile, and Moyashimon reached millions of non-otaku (mainly young women just out of university and entering the workforce) through other forms of media, making them mainstream.

I think everyone's aware that noitaminA has been tanking and that mainstream popularity is an increasingly distant dream. Nevertheless, it isn't going to stop fans from raging at Fuji (who really aren't at fault) for changing up their programming.

Quote:
Maybe it will switch back to 1 series per season first though.
Two series a season may be keeping the slot alive. noitaminA is now a Fuji TV x Aniplex venture, which means a lot in terms of financing. One partner (Aniplex) has money to burn, while the other (Fuji) operates on a shoestring budget. They each spearhead a single show every season.

For, Fuji, it's a beneficial setup because
a) Aniplex and Sony Music help fund some of their own initiatives
b) They benefit whenever one of Aniplex's offerings succeed.

An example of this working in their favour might be the failures of Fractale, [C], and Un-Go. Those projects failed, but the losses would've been offset by their royalty streams from AnoHana and Guilty Crown.
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