This isn't really astroturfing or viral marketing because all of the posts are "See, online streaming is profitable" not "Crunchyroll is the place to go". And it usually results in a "Your numbers don't add up" flood... which I see in this threads future too. Speaking of which...
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20,000 paying subscribers @ ~$6 a month = $1.44 mil a year.
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It's 1.26mil with 15k @ $7/mo assuming that they pay all year round.
Let's assume they are paying 70/30. That leaves 378k/yr before overhead. That's maybe enough to cover maybe 10 staff and a full set of servers and leaves you nothing to spare.
Also, 4.5 million visitors watching 1.5 million hours? Meaning the average visitor watches <20 minutes of video. i.e. The average user doesn't even watch 1 full video. i.e. You get less than 1 video ad impression per visitor. This is making absolutely nothing in ad revenue.* (45k max per ad set maybe per month.)
*Which would also explain why they basically put ads on every single page you click on now.
Edit: My database lists over 1000 videos on CR which means that they paid over $50k out in translation alone.