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DVD is the standard no doubt at least for a few more years. The battle is/was for the successor so the transition can be made. VHS to DVD took years, 8 track to cassette took about a decade, tape to cd took almost another decade. But the problem here is there is/was no clear successor so consumers didn't know where to go and thus stalling the transition process.
I still think non-physical media is a bit of a tough sell. property tend to imply ownership (see how we exploit the loophole in fansubs, we couln't get away with this if it were a physical property eg land) of a physical item. I still prefer a DVD with nice art and a booklet to a Direct d/l even at twice the price and I know I'm not alone.
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