|
It has to do with them targeting non-anime fans.
Anime fans in Japan normally pay a lot for BD's because they want to get the extras that come with them, but non-fans (or casual buyers) aren't so inclined to go for the expensive releases, since they don't see much use of any of the extras.
It's why usually some shows are viewed as being more of hit with casual fans when they get high sales with their DVD's or non LE releases. (Ao no Exorcist, Ano Hi Mita Hana no Namae wo Boku Tachi wa Mada Shiranai etc.)
That said, the show being this cheap is sort of a surprise, though not unexpected. They are clearly trying to sweeten the deal for both sides to get this series, since normal AKB fans will think ''it's not that much'' while normal anime fans will think ''hey, I could still get it, it's within my budget'' and probably the casual non fans of both will think ''what's all this fuss about ... guess it's cheaper than everything else, better get it soon''
As someone who is starting with importing shows, I hope this strategy picks up lolol
|