Quote:
Originally Posted by The Guy Named Zeo
WWF says that they weren't involved in the making of that ad.
Link
This is the statement by the WWF in the article. |
Not in the actual making, no, but the article from my link does say that people on both sides, WWF and DDB Brasil, having apologized, in Portugeuse (only?), for the ad and 'attributing it to "the inexperience of some professionals on both sides, and not bad faith or disrespect toward American suffering.'". I'm assuming here that the WWF professional(s) mentioned only did the approving of the work in Dec 2008 which DDB Brasil mentioned.
Quote:
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Originally Posted by From the Advertising Age article
After the WWF appeared to initially deny approving the ad, DDB Brasil and the WWF hammered out a statement posted in Portuguese on both groups' Brazilian websites Wednesday afternoon apologizing for the ad and attributing it to "the inexperience of some professionals on both sides, and not bad faith or disrespect toward American suffering."
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