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IMO the poor disc sales of this shows are due to the fact that at the start of the show Ichiko is a bitch, she is just a step away from being villian material. Thanks to momiji she becomes a likable person, but by then all the female audience had droipped this show and many of the male audience that hava had dealt with self-centered bitches in real life had also left.
The good new is that (again IMO) shueisha will propel this manga as the new bleach (that is my opinion after looking at the pretty pictures in the rest of the manga) and therefore there will be a second (longer) season that is more action centered, much like what happened back in the day with Ranma 1/2.
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