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To me it seems as though they are pumping up this rebroadcasting strictly in order to reignite the flames of interest in Haruhi because they realize it has been quite awhile since it first came out. It's all meant to recapture as much interest in the franchise as possible in preparation for whenever they actually do announce the full details of the 2nd season (I figure this might be either just before or right at the end of this new rebroadcasting).
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