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Well in Asia, Movie isn't the primary entertainment when you go out. You also don't see theater in Suburb area and HAVE to go to a city to see a movie, unlike in U.S where theaters are everywhere. There are simplly less theaters per person and most are at relative distance.
If you read my previous post, yes even though 400 million yen [ $4.5 million USD after currency conversion] doesn't sound much in U.S., IT IS good for more than TWICE the opening day of last years #5 demostice film, and did broke record as the biggest opening Toei ever had by more than 150 million yens.
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