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It's really very hard to understand because this is a very complex phenomenon.
Who likes yuri and why?
Who likes yaoi and why?
It seems that surprisingly the male population isn't as interested in yuri as much as women are interested in yaoi. I say this is strange because usual males are a lot more open at stating that "lesbian sex" turns them on. But maybe the problem is that most yuri aren't really focused on sex but more on the romance. That's probably why straight males aren't that fond of it while many straight women are.
Conversely, yaoi in general seems to be a lot more esplicit and graphic, at least the most popular are. It's interesting to note that while it's not unusual to find straight girls fond of yuri, straight males being fan of yaoi are extremely rare.
So why yaoi sells more?
Even more puzzling interesting facts raise up if we consider the gay population. There are several lesbians that like yuri and several gay males that like yaoi. So far nothing surprising.
But when you realize how many lesbians like yaoi (?!) every theory falls apart.
Conversely, that I know of, there aren't that many gay men that are particular fond of yuri.
If I could advance an outrageous theory (yeah I know I'm going to be negrepped now)... I'd say that yaoi in general is more "pornographic" than yuri, and pornography sells.
There are as many good yaoi as yuri, but there are a lot more yaoi that are sold only for their esplicit contents, and that makes its production increase exponentially.
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