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Originally Posted by Forsaken_Infinity
But lesbians don't buy yuri
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I don't think that's true, considering there is a very famous site and organization about Yuri for lesbians:
http://www.yuricon.com/what-is-yuricon/
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Yuricon was founded in 2000 by Erica Friedman as AniLesboCon, with the mission of bringing together fans of lesbian images in Japanese animation and comics.
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also from the wiki article about Yuri
http://en.wikipedia.org/wiki/Yuri_%28genre%29
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Although yuri originated in female-targeted (shōjo, josei) works, today it is featured in male-targeted (shōnen, seinen) ones as well.
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and
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The themes yuri deals with have their roots in the Japanese lesbian literature of early twentieth century
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It is a fact that the Yuri genre was created by female authors for female readers.
And Yaoi was also created by female authors for female readers.
Unlike yuri, yaoi was never intended for gay, in fact
http://en.wikipedia.org/wiki/Yaoi
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BL creators and fans are careful to distinguish the genre from bara, including "gay manga", which are created by and for gay men.
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I guess this is an important point to consider. Both Yuri and Yaoi are focused on romance, (and yuri even more than yaoi) a genre that on the whole never appealed the majority of the male public and that's usually what females are looking for.
It was only recently that a part of the male readers begun showing interest for romance and slice of life stories. In the end if a man is attracted by girl on girl sex he'd hardly be interested in a story made of 50% angst, 25% introspective thoughts, 24% of holding hands and virgin kisses and only a 1% of barely hinted sex.
Don't make the error to think that hentai featuring lesbian sex is yuri, the two things have really nothing to do with each other.