Quote:
Originally Posted by Tempester
I just realized that it's only very recently that Noitamina has been releasing more than 1 show concurrently. Is this a result of increasing popularity or merely a desperate attempt to promote original anime after Anime no Chikara? I hope it's the former.
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Fuji has been concerned about the profitability of noitaminA, so they're aggressively going after the BD/DVD consumer. Doing more shows means more opportunities for success (i.e. the industry business model is based upon one big hit making up for several failures).
Hooking up with Aniplex (with its otaku oriented initiatives) simply offers a better chance of extending noitaminA to another demographic.......one that tends to invest in home video releases.....
noitaminA enjoys above average TV ratings, but that simply isn't enough to generate profit.