Kyube is evil:
His facial expressions don't really change
An overall feeling of "creepiness"
His contracts amount to something like a death sentence
He takes advantage of the situation to inform girls that he can contract
His shadow when changing Sayaka
He shows up when Sayaka is ready to make a wish
He didn't tell Sayaka about Kyoko
He didn't dissuade Kyoko, at least well enough (debatable, though)
Kyube is simply amoral/no conclusive evidence yet:
Compared to other magical animals, he gives girls the choice
He hasn't manipulated anyone
He's even told the girls not to make a contract until they've thought about it
He's told them goodbye when they decided not to, and apologizes for getting them involved
He hasn't lied
That's about it. Everything else is just a guess, based on what you want to believe.
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