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Originally Posted by Xero8420
Say, when did Aniplex adapt this method of airing OVAs?
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As far as I know, Nekomonogatari (Black) was the first time they did it quite this way, and that happened about six months ago, IIRC. This one is a bit of a wider scale with all the international partners. Of course, they had done various streaming partnerships before that (even the first season's OreImo OVA episodes were streamed online), so it's more of an evolution.