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The latest blog update and that Dengeki article clarifies exactly what "Higashi no Eden" means in the show. It's the name of a "club" that Saki set up at university. They take in second hand clothing, PCs etc. and then sell them on or distribute them to other students. One of the club mmebers is in the process of setting up a mobile phone website for the club.
I guess this is supposed to contrast with the Selecao somehow. Either taht or they've got some major mobile phone sponsorship for this show and are really trying to flaunt them as much as possible...
I wish we had a trailer for this, not that it would give much away but it would be nice to have more of an idea of the style they're going for. I don't think the character designs and the backgrounds are as incongruent as 7th does, but I'd like to see them in motion before I judge fully.
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