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Your guess is as good as mine. Katanagatari was a joint Aniplex/Fuji TV project, so their purpose is to promote the upcoming BD boxset. If nothing else, a weekly broadcast schedule, along with on-going momentum from Nisemonogatari/Nekomonogatari might attract more viewers.
However, re-airing the series on noitaminA is certainly odd. Maybe they're reducing their investment in new content for next year.
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