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Originally Posted by Dextro
Want some more wood for the fire? Here you go: Microsoft: Xbox One advertising will integrate with Kinect @ ArsTechnica
So yes, it is confirmed that the Kinect will be used to show you ads. Microsoft claims that the marketing folks don't have access to as much data as a game developer but they also claim that they hope to release this limitations in the future.
"It seems you're getting thirsty after all that Call of Duty. Wouldn't you like to have a nice, fresh, Mountain Dew?"
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Imagine the potential for implying weight problems...