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Well, PS3 and PSP are the dominate console in Asia among the core gamers and ACG fans in the area, that is enough to hype up the game in the region. In addition, this mark the first major PS3 OP game announce when most (if not all) of OP game since PS2 have all been released on Nintendo platforms so far.
Lastly, Musou series are incredibly popular in Asia due to the historical background used and hack&slash game play. (Chinese Three Kingdoms and Japanese Sengoku Period). The Gundam spin-off was also very popular can considered one of best Gundam-related franchises as SRW or SD Gundam Online, even the lackluster Fist of North Star version has cult following, so it's not hard to see why they are all psyched up like I am.....
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