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For Japan, it's very understandable because the postseason, without consolation, is exactly AST format. And yeah I agree with you that the Americans also feel this way--many only tune in for playoffs. It's just very interesting how dedicated (right word?) the Chinese/SE Asia/Latin America fans are by showing up in huge numbers in regular season.
Also an interesting fact that you probably know is \we have way more voters in the necklace rounds than the normal rounds, even though the necklace rounds do not affect the contestants' seeding/eligibility for the postseason.
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