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I wouldn't really know how the two related markets interact. Speaking for myself and for what was apparently regarded critically as an exceptional anime, one might expect fairly successful sales in the medium which conveyed the material. However, as you mention, it seems the anime was primarily a catalyst for interest in the manga. Out of pedantic curiosity I wonder if that particular transference means interest in the manga for the events covered in the anime or specifically beyond those. Actually with my scant knowledge of difference emphases in the two mediums, I suppose the difference is partially a result of demographic differences. All the same it is reassuring to know Chihayafuru was a success in its own ways.
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