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They wouldn't need to sell any DVDs if they had another revenue stream that was big enough. Would voluntary contributions from the fansub community be enough? Who knows. It would be really cool if it was. I think there are a lot of people out there that have no plans to pony up 30$ for a DVD set, but they still want to see new anime produced and their favorite publishers stay afloat. As things are, that potential revenue is never making it to the publishers.
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