The Gundam 00 movie is funded by Gundam-bucks, and Macross Frontier sold a bazillion copies with even more in other merchandise. Star Driver's first volume sold very well, I think it was somewhere around 15,000 discs while it's last ones sold much far worse. I imagine the first bit prompted the movie while the second bit made them scale it back.
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The victorious strategist only seeks battle after the victory has been won...
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