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MMOs don't have to look great, their strong point is usually the community and the party quests. There needs to be a story, not too vague so as to deter players from questing, but not too long and complex that players only do quests-unless they are focused on specific areas per level and give the player a 20% training window.
When it comes to skills, flexibility is always nice, I prefer MMOs that have more than the "right way" to build your character, where any other tree leads to failure.
Finally, there should be more to do than grinding and raiding...be it fishing, crafting, farming or trading, anything that gives the game a purpose.
EDIT: I just noticed your MMOs are browser-based, which makes my post rather useless...unfortunately I don't have much experience in those.
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