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I was also thinking along the lines of 10k BD+DVD together, similar to Kannagi sales. Maybe just a little more, but I would love to see this selling better then K-on.
The ending single sold well, shows with good opening/ending sales usually indicate a good DVD sales, as long it's not Mizuki Nana's wotas buying her CDs whatever the anime is. But then Supercell/Ryo is pretty famous for their/his vocaloid songs, so that probally boosted up the CD sales.
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