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Well for one thing, JPop sells. Just like Boy Bands and sitcoms about nothing sell in the United States. There are simple and don't require the audiance to think all that much, which is what alot of people want from their entertainment. Something simple to pass the time, have a laugh, and turn off their brain after 8 hours of work.
That is also why lots of summer blockbuster movies from Hollywood are basically wall to wall explosions and one liners. Less thinking needed from the audiance who just wants to have a good time and not a deep think about anything.
For the Japanese, it seems that moe/slice of life comedy anime is equivalent to US Sitcoms in many ways.
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