If your talking about Naruto the manga not the character, then the reason is simple. Awesome plot, sweet combat scenes and not to mention the characters are awesome and the comady is really funny.
But if your talking about Naruto the character, the the reason is simple. He is a funny person and has his moments where he is really cool and he possesses the most powerful being in the world inside of him the Nine-tailed Fox, he also shows that even hardworks pays off, also his Ninja progress is really interesting.
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