[Benoit]

I always pick Normal difficulty at first, and if I replay it then I pick Hard.

But I've got a couple friends who always pick the hardest difficulty because games have gotten too easy for them, and they want a challenge.

By the way, Normal is the new Easy. Most people are too smug to pick Easy, so they pick Normal. And then the problem was that a lot of them started to complain that the game was too hard. Like I said, they're too smug to pick Easy, so they keep complaining. So nowadays many developers design Normal as Easy to appease that crowd. Sad, really.