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LWA had foreshadowing, character development, a consistently developed theme, a competently told story driven by the actions of the characters (and by their flaws and strengths rather than by contrivances) and clever visual jokes that didn't oversell themselves. The storytelling was just plain good. The idea that something safe can't be good is something I've always been against; I mean, K-ON is a much safer show than PsychoPass (not like PP is particularly daring, either way) yet it features much superior storytelling and execution.
LWA is clearly different from pretty much every other YAP short, tho. It's definitely "profitable" in spirit and the character designs are definitely meant to be cute and attractive for most audiences.
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