2011-07-20, 08:51 | Link #781 |
(`・⊝・´)/\(`・⊝・´)
Join Date: Jul 2009
Location: Jacksonville, FL
Age: 30
|
Wow, C is actually the one that had higher ratings. I guess this just goes to show you can't use BD/DVD sales as an indication for what is getting the most exposure, since those are made up almost completely of otaku.
I wonder if AnoHana really reached that level of popularity though. Going by the ratings it's hard to believe it is quite on the same level, especially since Nodame's manga sold 1 million+ copies per volume back when it was in print.
__________________
|
2011-07-20, 08:52 | Link #782 | |
俺様祭り
Join Date: Dec 2005
Location: France
Age: 33
|
Quote:
Thanks for an accurate translation, by the way. With my terrible reading skills, all I could do was repeat the lines Yaraon picked up and I guess they just mostly cared about the MadoMagi comparison, unsurprisingly. (As someone pointed out on 2ch, the comparison seems quite irrevelant when you consider that MadoMagi also hit 3.2% on MBS one week... yeah, maybe MBS just is a bit more of a major channel in Kansai than TBS is in Kantou, but still.)
__________________
|
|
2011-07-20, 18:06 | Link #787 |
(`・⊝・´)/\(`・⊝・´)
Join Date: Jul 2009
Location: Jacksonville, FL
Age: 30
|
Ratings for the first six episodes.
http://forums.animesuki.com/showpost...&postcount=726 TVA doesn't release ratings publicly so we just have to wait for someone on the inside to eventually (if ever) post them.
__________________
|
2011-07-22, 02:05 | Link #788 |
俺様祭り
Join Date: Dec 2005
Location: France
Age: 33
|
I updated the ratings for the week of July 4 - 10 yesterday - all the new shows. Natsume is slaying the late-night TV Tokyo slots, as expected.
On another note, yesterday's noitaminA achieved 2.1% ratings. While this doesn't make for excellent numbers, it should be noted that Usagi Drop has (kind of surprisingly?) taken off in the DVD/Blu-ray pre-order rankings - its first BD volume is currently ranked #20 on Amazon in its general DVD/BD chart - behind Penguindrum (#1) and The IDOLM@STER (#10). My point being, noitaminA probably shouldn't be considered "bombing" this season either, since the producers are now looking at the sales as well, not only at the ratings anymore.
__________________
Last edited by Katapan; 2011-07-22 at 06:27. |
2011-07-25, 11:15 | Link #790 |
Senior Member
Join Date: Nov 2010
|
07/24
アンパン 2.5 (Anpanman) 07ゴースト 0.7 (07-GHOST) コナン 6.3 (Detective Conan) ベルゼ 2.1 (Beelzebub) チャギントン 2.1 チャギントンサンデ 休 トリコ 休 ワンピ 休 チビマル 休 27時間テレビ18:00-20:54(サザエ含む) 19.8 (Sazae-san) ドラエモン 9.7 (Doraemon) クレシン 11.4 (Crayon Shin-chan) デジモン 1.3 (Digimon Xros Wars) バトスピ 1.8 ゴーカイ 3.8 OOO 4.5 スイープリ 4.1 (Suite Precure) |
2011-07-27, 09:06 | Link #791 |
俺様祭り
Join Date: Dec 2005
Location: France
Age: 33
|
Ratings for the week of July 18 - 24:
11.4%(10.5%) 07/22 19:30-19:54 EX* Crayon Shin-chan *9.7%(*9.5%) 07/22 19:00-19:30 EX* Doraemon *6.3%(*7.0%) 07/23 18:00-18:30 NTV Detective Conan *5.9%(--.-%) 07/21 19:00-19:30 TX* Pokemon Best Wishes! *4.2%(*3.5%) 07/20 19:00-19:27 TX* Inazuma Eleven GO *4.1%(*2.9%) 07/20 19:27-19:55 TX* Danball Senki *4.1%(--.-%) 07/21 19:30-19:58 TX* Naruto Shippuuden *4.1%(*5.3%) 07/24 *8:30-*9:00 EX* Suite PreCure ♪ *3.7%(*4.8%) 07/23 *8:35-*9:00 ETV Osaru no George *3.4%(*2.4%) 07/19 24:59-25:29 NTV Gyakkyou Burai Kaiji - Hakairoku-hen ------------------------------- *3.0%(*4.0%) 07/18 19:00-19:30 TX* Tamagochi! *2.9%(*3.0%) 07/24 17:00-17:30 TBS Ao no Exorcist *2.7%(*1.8%) 07/21 18:00-18:30 TX* Sket Dance *2.3%(*3.8%) 07/23 *9:00-*9:30 TX* Tottoko Hamtaro Dechu *2.2%(*2.5%) 07/23 *9:30-10:00 TX* Jewelpet Sunshine *2.2%(*2.2%) 07/21 25:25-25:55 TBS The IDOLM@STER *2.2%(*1.7%) 07/19 25:29-25:59 NTV Yuruani? *2.1%(*2.9%) 07/24 *7:00-*7:30 NTV Beelzebub *2.1%(*2.4%) 07/21 24:58-25:58 CX* noitaminA - Usagi Drop - No. 6 *1.9%(*1.7%) 07/19 18:00-18:30 TX* Bleach *1.9%(*1.4%) 07/24 *9:00-*9:30 TX* Bakugan Battle Brawlers: Gundalian Invaders *1.8%(*2.1%) 07/23 10:30-11:00 TX* Fairy Tail *1.8%(*1.9%) 07/24 *7:00-*7:30 EX* Battle Spirits: Brave *1.8%(*1.8%) 07/21 25:55-26:25 TBS Mayo Chiki! *1.6%(*2.7%) 07/18 19:30-20:00 TX* Yugioh ZEXAL *1.6%(*2.5%) 07/24 *8:30-*9:00 TX* Metal Fight Beyblade 4D *1.5%(*2.0%) 07/23 *8:00-*8:30 TX* Cardfight!! Vanguard *1.4%(*2.2%) 07/18 18:00-18:30 TX* Gintama' *1.3%(*1.7%) 07/24 *6:30-*7:00 EX* Digimon Xros Wars *1.3%(*1.1%) 07/22 25:23-25:53 TX* Dantalian no Shoka *1.2%(*1.6%) 07/23 10:00-10:30 TX* Pretty Rhythm - Aurora Dream *1.0%(*1.6%) 07/18 25:30-26:00 TX* Natsume Yuujinchou San *0.8%(*1.5%) 07/19 25:30-26:00 TX* Kamisama Dolls *0.7%(*1.7%) 07/22 26:25-26:55 TBS Blood-C *0.7%(*1.2%) 07/22 26:55-27:25 TBS Mawaru Penguindrum *0.7%(*1.1%) 07/18 26:00-26:30 TX* Yuruyuri *0.7%(*1.1%) 07/22 28:08-28:38 NTV 07-GHOST (Rerun) *0.2%(*0.6%) 07/21 26:15-26:45 TX* Baka to Test to Shoukanjuu Ni! *0.*%(**.*%) 07/21 26:45-27:15 TX* Cardfight!! Vanguard (Rerun) Note that I went with the top10 from Video Research, which explains why Sazae-san appears in the numbers AHT posted above me, and not in this post. Video Research has not included it because the ratings are only available for the block of three hours ranging from 18:00 to 20:54, which contains the Sazae-san episode but also other programs. Separate ratings are apparently not available. If anyone is wondering about the cause of this, as well as why most of the big shows are missing: Fuji TV aired its annual FNS 27-Hour TV program.
__________________
Last edited by Katapan; 2011-08-25 at 03:04. |
2011-07-31, 21:02 | Link #792 |
Knight Errant
Join Date: Dec 2007
Location: Dublin, Ireland
Age: 35
|
So I'm wondering, considering you guys know these statistics pretty well, how many Japanese people do you think watch Anime regularly (IE are Otaku) on TV, how many regularly buy DVDs (considering that top DVD sales are ~50,000 sales per volume) and how many regularly download Anime.
Furthermore, you guys have any ideas what the English audience for Anime is? I suppose the easiest way is to quantify top DVD sales, and also quantify top Fansub downloads. If we took a show that was the most widely popular and found how many downloads any individual episode got we might be able to figure that number out as well. It may sound weird for me to be asking this, but I'd like to get a general overview of how big our Anime subculture is. |
2011-08-01, 14:50 | Link #793 | |
AS Oji-kun
Join Date: Nov 2006
Age: 74
|
Quote:
However you're asking a different question, one that's measured by what marketers call "reach." That's the fraction of the audience that views at least one program of a given sort in a week or a month. We can't just add up the individual program ratings to get a reach figure, since many of the households being counted are likely to be watching multiple shows. Leaving out the Sazae-san's and concentrating on late-night shows, it's probably likely that the total audience for late-night anime is somewhere between five and fifteen percent of the total households, or some 2-8 million homes. The lower figure assumes a lot of overlap in viewing within the "otaku" audience; the higher figure would reflect a more diverse audience with many people watching only a couple of shows. I've posted on ratings methodologies earlier in this thread. Here's a good starting point.
__________________
|
|
2011-08-01, 17:42 | Link #794 | |
Knight Errant
Join Date: Dec 2007
Location: Dublin, Ireland
Age: 35
|
Quote:
Does the above look correct to you? This would also indicate to me that if the Anime producers pursued an online route with heavy advertising (for appropriate products...), they might do better financially rather then depend on paying cable companies for their distribution, which they usually lose money on. Considering the average Otaku is pretty tech savvy, I wonder why they don't do it already (barring inertia).... |
|
2011-08-01, 18:03 | Link #795 | |
さっく♥ゆうきゃん♥ほそやん
Join Date: Nov 2009
Location: in the land down under...
|
Quote:
__________________
|
|
2011-08-01, 20:57 | Link #796 |
Senior Member
Author
|
One thing that should be noted as far as anime DVDs and Blu-Rays are concerned, is that they're exorbitantly priced, and aimed at a core Collector's Market as such. It's not really aimed at your everyday anime fan, shall we say.
Because of how exorbitantly priced domestically-sold anime DVDs and Blu-Rays are (hence likely bringing with it a high per unit profit margin), anime studios only need to sell a few thousand of them to make back the cost of producing and airing the anime. This is tied into what is referred to as the Manabi Line. So if an anime reaches 5,000 or more DVD/Blu-Ray sales, the studio(s) behind it are likely making a good or greater profit on the anime. A fair number of anime shows do in fact reach this figure. Now, in reality, the system is much more complex than this, since most business ventures in Japan involve many different commercial interests coming together to fund and complete a particular project. This reflects the predominant Japanese value of managing financial risk by sharing it amongst many different people, so if a failure or disappointment occurs, the 'pain' is spread out a bit more, and hence less costly to any one investor alone. However, as a general rule of thumb, what I've wrote above tends to reflect what a truly profitable number of DVD/Blu-Ray sales is for an anime studio, at least from what I've come to understand through researching it a little bit myself, and discussing it with my fellow anime fans here on Anime Suki. There are exceptions, of course. With shows like Pokemon, and the big shonen titles, TV ratings are arguably more important than DVD/Blu-Ray sales. But for late-night anime, the Manabi Line is probably a decent standard for determining if an anime is profitable or not.
__________________
|
2011-08-01, 21:00 | Link #797 |
Gamilas Falls
Join Date: Feb 2008
Location: Republic of California
Age: 46
|
A likely unanswerable question would be, "How many of them just record it off the TV instead?" VCRs aren't a new thing and digital recorders are more and more common now. And this is without the involvement of the Internet.
__________________
|
2011-08-02, 09:58 | Link #798 | |||
Knight Errant
Join Date: Dec 2007
Location: Dublin, Ireland
Age: 35
|
Quote:
Quote:
Quote:
From how I see the numbers, the Anime studios have a neat operation going but it's only monetizing at most 1%-10% of their viewership. It would seem to me that even without foreign revenue they can earn enough off their core base. But if they found a means to get even a small amount of cash off those who don't buy masses of DVDs, they could be on to a winner, and branch out and do more risky projects. Given this, I wonder why no one has managed to duplicate such a model outside Japan, and to other viewers. It's a pretty amazing thing to be able to make 8 hours of animation and be able to pay for it out of only 20,000 or so people actually paying for it. Compare that to a movie, where they need millions of ticket sales to fund 2 hours of footage, which is easier to make then Animation! (excluding blockbusters) |
|||
2011-08-02, 10:16 | Link #799 | ||
さっく♥ゆうきゃん♥ほそやん
Join Date: Nov 2009
Location: in the land down under...
|
Quote:
Quote:
__________________
|
||
2011-08-02, 10:46 | Link #800 | ||
Pretentious moe scholar
Join Date: Oct 2006
Location: Vancouver, Canada
Age: 37
|
Quote:
IIRC a lot of the big selling late night shows like Bakemonogatari and K-On! typically average about 2%, so about 960,000 households by Seiji's numbers. So 5% buy rate for Bakemonogatari and about half that for K-On based on regular viewership. Whether that's accurate is another matter... I seem to remember that K-On! achieved about twice its normal rating when one channel did a four anime episode special block one week that aired it back to back with that week's Angel Beats. That said... I'm not sure this kind of buy rate is actually unusually low for a TV series. For example, I get the impression that the 2004 version of Battlestar Galactica's season by season DVD boxes typically sold around 250K in the US during their first few weeks on the market... with a viewership that reached 2.3 million in 2004. And that series has a hardcore geek following that would typically lead to high DVD sales, plus much better pricing than R2 anime. Quote:
(Note: western home video prices used to be similar to R2 anime DVD prices... that's why rentals were popular. I suspect that Japan is a rental heavy market, since it doesn't sound like non-anime DVD/Bluray sells that well there either, despite being somewhat more reasonable in price (albeit still quite a bit more than US prices).) (Note 2: The closest thing we have in North America to typical R2 anime releases is probably some of those insane limited edition sets I occasionally read about while flipping through Sound and Vision magazines at my local library... ie. a $500 set of soundtrack CDs for Burton/Elfman movies that is housed in a box that contains a working zootrope, made in a 1000 unit run. But that's a product targeted to an established fanbase.)
__________________
|
||
Thread Tools | |
|
|