Anime viewer ratings in Japan?

[ImClueless]

What is Sazae-san? It seems to be #1 all the time

[Nightengale]

What is Sazae-san?

Legend. I think it wouldn't be an exaggeration to say that technically all Japanese know what Sazae-san is.

[solomon]

a lot of this info helps put this into perspective. TV Tokyo always escaped me though, some people have called it the NHK of the commercial networks because they can get away with lower ratings for shows overall. japanese wiki says that the cut off point for prime time tv shows to be viable is 10% while TV-tokio is 6% generally. Anyone know why that is?

Also with realitvely "higher rated" late night anime such as Noitamina and NTV headliners, does that mean there could be actually profitablity from the broadcast, as opposed to how normal latenight showings are (which are essentially infomercials, sold to each local station)?

[SeijiSensei]

Originally Posted by bayoab

Well, in the US with Nielsen, 1% corresponds to 1.1 million households because they assume that there are only 110 million TVs in the US. So the question is what is 1% counting?

1% of 110 million "television households" = 1.1 million households

(A "television household" is one with at least one TV. That constitutes over 99% of households in the US.)

Nielsen doesn't assume there are only 110 million TVs in the US, but 110 million television households. In the sampled households every set is monitored either with a meter or with diaries (one diary per TV). Since most homes in the US have multiple sets it's certainly possible in theory for the sum of the household ratings for all shows in a given timeslot to exceed 100%. (Since some fraction of the households are not watching TV, exceeding 100% may not happen very often in practice. Viewing is highest on Sunday evenings in the winter, but even then if my recollection serves me, only about 70-80% of households have a television turned on.)

Advertisers are usually less interested in household ratings than person ratings (the percent of people watching a given show) and even more interested in the ratings within certain key demographics. For decades the primary target audience was women 18-39 years of age, since they were seen as the primary purchasers of the types of consumer products television has advertised since its infancy. Nowadays there's much more targeted marketing, of course, especially since cable and satellite delivery fractured the audience. To deliver person ratings Nielsen uses "people meters" in some markets and diaries everywhere else. (rooboy and I have talked about these technologies previously in this thread so I won't go into them here.) For instance, Mom and Sis might be watching American Idol on TV #1, while Dad watches The Golf Channel on TV#2, little Bobby plays Halo on TV#3, and TV#4 is turned off. The ladies count toward the person ratings of American Idol, Dad counts toward the person ratings of TGC, and Bobby doesn't count into the ratings of any show. At the household level this household counts twice, once in the ratings for Idol and again in the ratings for TGC.

[bayoab]

Originally Posted by SeijiSensei

1% of 110 million "television households" = 1.1 million households

(A "television household" is one with at least one TV. That constitutes over 99% of households in the US.)

Er... yes... misspoke there... but the question is, in JAPAN, what is 1%. You said before it was 1% of the households, but that assumes that one of the sampling assumptions is that every household in Japan owns 1 TV among others. Do they really assume that each household is a (single) TV household? From what I can figure out, it seems that their measurement method is somewhat different and more "accurate"(their words) in comparison to Nielsen. So the question I'm basically trying to get answered is: What assumptions are made by Video Research/etc when collecting their data to determine a 1% share?
(Answers look like: 480,000 households with the assumption that 1 household = 1 tv)

[SeijiSensei]

Originally Posted by bayoab

What assumptions are made by Video Research/etc when collecting their data to determine a 1% share?

First, a bit of terminology. A "rating" refers to the percent of the total population (households, persons, persons 18-34, etc.) tuned to a given show. A "share" compares the number of viewers for a given program against the size of the audience watching television at that time.

Imagine a world with three networks, Red, Blue, and Yellow. On a given night, their programming draws the following household ratings:

Network	Rating	Share
Red	25	42
Blue	20	33
Yellow	15	25
		100
Not using TV	40
Total	100

Here the program on the Red network draws a quarter of all the households, but since 40% of the households aren't using TV at this time, that 25% rating translates into a 42% share of the 60% of households that are using television.

I believe Japanese ratings at Video Research use the same methodology as Nielsen based on the English-language materials on their site. The sample design is based on households, and up to eight TVs in a given household are measured, either with "people meters" or with diaries depending on the location. If a household has three TVs, and they're all tuned to different programs, then that household is counted in the viewing column for each program when household ratings are calculated.

These techniques are so well-established across the world that I doubt Japan has a radically different method of tabulation than does the US. So a rating of 1% should mean that at least one television was tuned to that program in about 480,000 households.

[Siegel Clyne]

Anime TV Ratings in the Kantou Region, Japan 2007.04.23 ~ 2007.05.03

==========

Animation Program Television Audience Ratings in the Kantou Region (Tokyo, Yokohama, Kawasaki, Saitama, Chiba, etc.) of Japan, Monday, April 30, 2007 - Monday, May 7, 2007

Monday, April 30, 2007
*4.4% Fuji TV 04/30 (Mon) 15:00 - 15:58 [3:00 PM - 3:58 PM] Nodame Cantabile Kessakusen "Meishiin 1&2wa" [Nodame Cantabile Best-of Compilation "Great Scenes from Episodes 1 & 2"]

Tuesday, May 1, 2007
*4.2% Fuji TV 15:00 [3:00 PM] Nodame Cantabile Kessakusen "Meishiin 3&5wa" [Nodame Cantabile Best-of Compilation "Great Scenes from Episodes 3 & 5"]

Tuesday, May 1, 2007 [Wednesday, May 2, 2007]
*3.8% NTV 24:56 [12:56 AM] DEATH NOTE "Chichioya" ["Father"]
*2.5% NTV 25:26 [*1:26 AM] Claymore "Bishou no Teresa" ["Teresa of the Smile"]

Friday, May 4, 2007
15.8% 05/04 (Fri) 21:03 - 22:54 [9:03 PM - 10:54 PM] NTV Kin'you Roadshow Lupin Seitan40shuunenkinen!! "Lupin Sansei Lupin VS Fukuseiningen" [The Friday Roadshow: The 40th Lupin Anniversary Celebration!! "Lupin III: Lupin VS The Human Clone aka Lupin III: The Secret of Mamo"]

Saturday, May 5, 2007
14.4% 05/05 (Sat) 21:00 - 23:10 [9:00 PM - 11:10 PM] Fuji TV Doyou Premium GW Tokubetsukikaku "Brave Story" [Saturday Premium Golden Week Special "Brave Story"]

Friday, May 4, 2007 & Sunday, May 6, 2007
*1.8% 05/04 (Fri) 18:00 - 18:30 [6:00 PM - 6:30 PM] TV Tokyo "Kirarin Revolution"
*2.5% 05/06 (Sun) 09:30 -10:00 [9:30 AM - 10:00 AM] TV Tokyo "Anime Robby"

Monday, April 30, 2007 - Sunday, May 6, 2007
17.6% 05/06 (Sun) Fuji TV Sazae-san
13.2% 05/06 (Sun) Fuji TV Chibi Maruko-chan
11.3% 05/06 (Sun) Fuji TV Gegege no Kitarou
10.5% 05/06 (Sun) One Piece
*8.2% 05/06 (Sun) TV Asahi Yes! Pretty Cure 5
*5.1% 05/01 (Tue) Fuji TV Nodame Cantabile
*4.9% 05/03 (Thu) TV Pocket Monster Diamond Pearl [Pokemon Diamond & Pearl]
*4.8% 05/05 (Sat) TV Tokyo Keroro Gunsou [Sergeant Frog]
*4.7% 05/03 (Thu) TV Tokyo NARUTO Shippuuden
*4.6% 04/30 (Mon) NHK-ETV Zenmaizamurai Special
*3.9% 05/06 (Sun) TV Tokyo Hayate no Gotoku! [Hayate the Combat Butler]
*3.8% 05/05 (Sat) NTV Atashin'chi
*3.7% 05/06 (Sun) TV Tokyo Pokemon Sunday
*3.5% 05/05 (Sat) TV Tokyo BLUE DRAGON
*3.4% 05/05 (Sat) TBS Lovely Complex
*3.4% 05/03 (Thu) TV Tokyo Gintama
*3.1% 05/01 (Tue) TV Tokyo D.Gray-man
*2.3% 05/05 (Sat) TBS Terra e [To Terra; Toward the Terra]
*2.0% 05/06 (Sun) TV Tokyo Tengen Toppa Gurren Lagann

Thursday, May 3, 2007 - Sunday, May 6, 2007
*5.1% 05/03 (Thu) 24:45 [05/04 (Fri) 12:45 AM] Fuji TV Noitamina "Nodame Cantabile" (Lesson 15 / Henka [Episode 15: Change])
*1.6% 05/05 (Sat) 26:45 - 28:45 [05/06 (Sun) 2:45 AM - 4:45 AM] DO! Shin'ya "Skull Man (Dainiya / Kako kara kita Otoko)" "Sata-chan" "Wentz [Eiji] Kitarou Purezento Eiga 'Gegege no Kitarou" wa Sugoin desu!" [DO! Late Night "Skull Man (The 2nd Night <Episode 2>: The Man from the Past"; "Sata-chan"; "[Eiji] Wentz (Kitarou) Presents the Amazing 'Gegege no Kitarou' Movie!!"
*2.0% NTV 05/04 (Fri) 16:30 [4:30 PM] Soreike! Anpanman ... {Bokura no Anpanman} {Horrorman to Pasta-obasan}

Monday, May 7, 2007
*7.7% 05/07 (Mon) NTV 19:00 - 19:30 [7:00 PM - 7:30 PM] Kekkaishi
*9.9% 05/07 (Mon) NTV 19:30 - 20:00 [7:30 PM - 8:00 PM] Meitanei Conan [Detective Conan aka Case Closed]

CX * = Fuji TV
ETV = NHK-ETV (NHK Educational Television)
NTV = Nippon Television Network
EX * = TV Asahi
TX * = TV Tokyo

Last edited by Siegel Clyne : 2007-05-08 at 03:29 PDT. Reason: Deleted television audience rating of 3.4% for Tengen Toppa Gurren Lagann (episode 6) on Sunday, May 6, 2007 as it is a lie.

Last edited by Siegel Clyne : 2007-05-08 at 15:03 PDT. Reason: Deleted television audience rating of 3.4% for Tengen Toppa Gurren Lagann (episode 6) on Sunday, May 6, 2007 as it is a lie. *UPDATE* Added real rating of 2.0% for Gurren Lagann and more ratings.

[Destinyblade]

Originally Posted by ImClueless

What is Sazae-san? It seems to be #1 all the time

Sazae-san, from what I have heard, is like what The Simpsons is in the U.S. It's a show that is about everyday life and uses humor from Japanese culture. I'm sure someone else on these boards can be more specific, but that's what I have understood from reading this forum.

I believe Chibi Maruko-chan and Shin-chan are the same thing. Although those shows are episodic, they have very strong mainstream audience appeal, and those three shows have been around for 10+ years at least.

[solomon]

True, but those three series have shown much more legs then the Simpsons, which hasnt been blockbuster material in id say a decade.

[lommm]

wow! sazae san has been on air since 1969!!! over 1800 episodes!!! sazae-san ftw!

and that's great to see that nodame still gets consistently high ratings. and i am really happy to see that gintama does as well as it does! almost equal ratings to death note!!

[Siegel Clyne]

Anime TV Ratings in the Kantou Region, Japan 2007.4.30 (Monday) ~ 2007.5.07 (Monday)

==========

Animation Program Television Audience Ratings in the Kantou Region (Tokyo, Yokohama, Kawasaki, Saitama, Chiba, etc.) of Japan

Wednesday, May 2, 2007
3.8% Fuji TV 05/02 (Wed) 15:00 [3:00 PM] Nodame Cantabile Kessakusen "7-14wa Furikaeru" [Nodame Cantabile Best-of Compilation " Episodes 7-14 - Looking Back"]

Tuesday, May 8, 2007 [Wednesday, May 9, 2007]
2.6% NTV 05/08 (Tue) 24:56 [05/09 (Wed) 12:56 AM] DEATH NOTE "Seigi" ["Justice"]
1.1% NTV 05/08 (Tue) 25:26 [05/09 (Wed) *1:26 AM] Claymore "Teresa to Clare" ["Teresa and Clare"]

Thursday, May 10, 2007 [Friday, May 11, 2007]
4.5% Fuji TV 05/04 (Thu) 24:45 [05/05 (Fri) 12:45 AM] Noitamina "Nodame Cantabile" (Lesson 16 / Shidou) [(Episode 16: Start Up)]

Monday, May 7, 2007 - Sunday, May 13, 2007
16.7% 05/13 Fuji TV Sazae-san
11.0% 05/13 (Sun) Fuji TV Chibi Maruko-chan
10.7% 05/11 (Fri) TV Asahi Crayon Shin-chan
*9.9% 05/07 NTV Meitantei Conan [Detective Conan aka Case Closed]
*9.8% 05/11 (Fri) TV Asahi Doraemon
*8.7% 05/13 (Sun) Fuji TV Gegege no Kitarou
*7.7% 05/07 (Mon) NTV Kekkaishi
*7.7% 05/13 (Sun) One Piece
*6.6% 05/13 (Sun) TV Asahi Yes! Pretty Cure 5
*5.9% 05/10 (Thu) TV Asahi Pocket Monsters Diamond Pearl [Pokemon Diamond & Pearl]
*4.7% 05/12 (Sat) TV Tokyo BLUE DRAGON
*4.7% 05/12 (Sat) TV Tokyo Keroro Gunsou [Sergeant Frog]
*4.6% 05/12 (Sat) TV Asahi Atashin'chi
*4.3% 05/12 (Sat) TBS Lovely Complex
*5.5% 05/12 (Sat) NHK-ETV Major
*3.2% 05/13 (Sun) TV Tokyo Pokemon Sunday
*3.1% 05/12 (Sat) TBS Terra e [To Terra; Toward the Terra]
*3.0% 05/12 (Sat) NHK-ETV Dennou Coil
*2.9% 05/11 (Fri) NTV Soreike! Anpanman
*2.9% 05/13 (Sun) TV Tokyo Hayate no Gotoku! [Hayate the Combat Butler]
*2.6% 05/11 (Fri) TV Tokyo Kirarin Revolution
*2.4% 05/13 (Sun) TV Tokyo Anime Robby
*2.1% 05/12 (Sat) [05/13 (Sun)] Fuji TV DO! Shin'ya "Skull Man" [DO! Late Night "Skull Man"]
*1.4% 05/13 (Sun) TV Tokyo Tengen Toppa Gurren Lagann

[Siegel Clyne]

Toei Animation Sunday Morning Program Highest Television Household Audience Ratings (%) Breakdown According to Age and Sex/Gender in the Kantou Region (Tokyo, Yokohama, Kawasaki, Saitama, Chiba, etc.) of Japan, April 2007 - May 2007

Yes! Pretty Cure 5
TV Asahi
Sunday, April 29, 2007
8:30 AM - 9:00 AM
Households: 8.5%
Boys & Girls aged 4-6 years: 41.2%
Boys & Girls aged 7-9 years: 28.7%
Boys & Girls aged 10-12 years: 7.8%

Gegege no Kitarou
Fuji TV
Sunday, May 6, 2007
9:00 AM - 9:30 AM
Households: 11.3%
Boys & Girls aged 4-6 years: 19.0%
Boys & Girls aged 7-9 years: 25.5%
Boys & Girls aged 10-12 years: 20.9%

One Piece
Fuji TV
Sunday, May 6, 2007
9:30 AM - 10:00 AM
Households: 10.5%
Boys & Girls aged 4-6 years: 13.5%
Boys & Girls aged 7-9 years: 17.6%
Boys & Girls aged 10-12 years: 22.1%

HSH	KIDM	KIDF	TENM	TENF	**M1	**M2	**M3	**F1	**F2	**F3	**PG
*8.5 11.3 10.5	23.5 20.7 19.8	34.2 20.7 16.4	*4.2 *9.2 13.8	*4.0 11.9 14.1	*4.7 *4.8 *9.0	*5.7 *5.4 *6.5	*1.0 *2.7 *1.6	*7.7 *6.8 *8.3	*8.5 *8.7 *7.7	*2.0 *2.9 *2.1	Yes Geg One

HSH = Households
KIDM = Boys aged 4-12 years
KIDF = Girls aged 4-12 years
TENM = Boys aged 13-19 years
TENF = Girls aged 13-19 years
**M1 = Men aged 20-34 years
**M2 = Men aged 35-49 years
**M3 = Men aged 50 years and over
**F1 = Women aged 20-34 years
**F2 = Women aged 35-49 years
**F3 = Women aged 50 years and over
**PG = Program
Yes = Yes! Pretty Cure 5
Geg = Gegege no Kitarou
One = One Piece

[Siegel Clyne]

Anime TV Ratings in the Kantou Region, Japan 2007.5.07 (Monday) ~ 2007.5.13 (Sunday)

==========

Animation Program Television Audience Ratings in the Kantou Region (Tokyo, Yokohama, Kawasaki, Saitama, Chiba, etc.) of Japan

Monday, May 14, 2007 - Sunday, May 20, 2007
17.3% 05/20 (Sun) 6:30pm-7:00pm Fuji TV Sazae-san
12.9% 05/20 (Sun) 6:00pm-6:30pm Fuji TV Chibi Maruko-chan
10.6% 05/14 (Mon) 7:30pm-8:00pm NTV Meitantei Conan [Detective Conan aka Case Closed]
*9.8% 05/18 (Fri) 7:00pm-7:54pm TV Asahi Crayon Shin-chan
*9.5% 05/20 (Sun) 9:30am-10:00am Fuji TV One Piece
*8.6% 05/20 (Sun) 9:00am-9:30am Fuji TV Gegege no Kitarou
*8.5% 05/18 (Fri) 7:00pm-7:30pm TV Asahi Doraemon
*7.8% 05/14 (Mon) 7:00pm-7:30pm NTV Kekkaishi
*7.4% 05/17 (Thu) 7:00pm-7:30pm TV Tokyo Pocket Monsters Diamond Pearl [Pokemon Diamond & Pearl]
*7.0% 05/20 (Sun) 8:30am-9:00am TV Asahi Yes! Pretty Cure 5
-----------------------------
*5.7% 05/17 (Thu) 7:30pm-7:57pm TV Tokyo NARUTO Shippuuden
*5.3% 05/18 (Fri) 12:45am-1:15am Fuji TV Nodame Cantabile
*5.0% 05/19 (Sat) 7:00pm-7:30pm NHK-ETV Major
*4.6% 05/19 (Sat) 10:00am-10:30am TV Tokyo Keroro Gunsou [Sergeant Frog]
*4.5% 05/16 (Wed) 7:00pm-7:26pm TV Tokyo Eyeshield 21
*4.5% 05/19 (Sat) 9:00am-9:30am TV Tokyo BLUE DRAGON
*4.3% 05/19 (Sat) 5:30pm-6:00pm TBS Lovely Complex
*4.1% 05/16 (Wed) 7:26pm-7:55pm TV Tokyo BLEACH
*3.8% 05/19 (Sat) 11:20am-11:45am TV Asahi ATASHIn'CHI
*3.5% 05/20 (Sun) 7:30am-8:30am TV Tokyo Pokemon Sunday
*3.4% 05/17 (Thu) 6:00pm-6:30pm TV Tokyo Gintama
*3.4% 05/20 (Sun) 10:00am-10:30am TV Tokyo Hayate no Gotoku! [Hayate the Combat Butler]
**.*% 05/18 (Fri) 4:30pm-5:00pm NTV Soreike! Anpanman
*2.9% 05/20 (Sun) 9:30am-10:00am TV Tokyo Anime Robby
*2.8% 05/19 (Sat) 6:30pm-6:55pm NHK-ETV Dennou Coil
*2.7% 05/18 (Fri) 6:00pm-6:30pm TV Tokyo Kirarin Revolution
*2.6% 05/19 (Sat) 6:00pm-6:30pm TBS Terra e [To Terra; Toward the Terra]
*2.2% 05/16 (Wed) 12:56am-1:26am NTV DEATH NOTE
*2.2% 05/20 (Sun) 8:30am-9:00am TV Tokyo Tengen Toppa Gurren Lagann
*2.0% 05/16 (Wed) 1:26am-1:55am NTV Claymore
*1.6% 05/20 (Sun) 1:45am-2:15am Fuji TV Skull Man

[Siegel Clyne]

Anime TV Ratings in the Kantou Region, Japan 2007.5.14 (Monday) ~ 2007.5.20 (Sunday)

==========

Animation Program Television Household Audience Ratings in the Kantou Region (Tokyo, Yokohama, Kawasaki, Saitama, Chiba, etc.) of Japan

Monday, May 21, 2007 - Sunday, May 27, 2007
17.9% 05/27 (Sun) *6:30pm-*7:00pm Fuji TV Sazae-san
11.3% 05/27 (Sun) *6:00pm-*6:30pm Fuji TV Chibi Maruko-chan
11.0% 05/21 (Mon) *7:30pm-*8:00pm NTV Meitantei Conan [Detective Conan aka Case Closed]
10.5% 05/25 (Fri) *7:30pm-*7:54pm TV Asahi Crayon Shin-chan
*9.3% 05/27 (Sun) *9:30am-10:00am Fuji TV One Piece
*8.8% 05/27 (Sun) *9:00am-*9:30am Fuji TV Gegege no Kitarou
*8.6% 05/25 (Fri) *7:00pm-*7:30pm TV Asahi Doraemon
*8.0% 05/21 (Mon) *7:00pm-*7:30pm NTV Kekkaishi
*7.3% 05/24 (Thu) *7:00pm-*7:30pm TV Tokyo Pocket Monster Diamond Pearl [Pokemon Diamond & Pearl]
*7.3% 05/27 (Sun) *8:30am-*9:00am TV Tokyo Yes! Pretty Cure 5
-----------------------------
*6.2% 05/24 (Thu) *7:30pm-*7:57pm TV Tokyo NARUTO Shippuuden
*4.9% 05/25 (Fri) 12:45am-*1:15am Fuji TV Nodame Cantabile
*3.8% 05/23 (Wed) 12:56am-*1:26am NTV DEATH NOTE
*3.4% 05/27 (Sun) 10:00am-10:30am TV Tokyo Hayate no Gotoku! [Hayate the Combat Butler]
*3.0% 05/23 (Wed) *1:26am-*1:55am NTV Claymore
*2.9% 05/25 (Fri) *6:00pm-*6:30pm TV Kirarin Revolution
*2.7% 05/27 (Sun) *9:30am-10:00am TV Anime Robby
*2.3% 05/25 (Fri) *4:30pm-*5:00pm NTV Soreike! Anpanman
*2.3% 05/26 (Sat) *6:30pm-*6:55pm NHK-ETV Dennou Coil
*1.7% 05/27 (Sun) *8:30am-*9:00am TV Tokyo Tengen Toppa Gurren Lagann
*0.9% 05/26 (Sun) *1:45am-*2:15am Fuji TV DO! Shin'ya "Skull Man"

[aohige]

Originally Posted by ImClueless

What is Sazae-san? It seems to be #1 all the time

Sazae-san is, as far as I know, the longest running cartoon in all of civilization.
No, I'm dead serious.

There has been 1900 episodes of Sazae-san cartoon, as of March 2007. That's right... 1900 Episodes. Insane, isn't it?
No cartoon in any country in the world comes even close... not even in the same DIGITS of episodes made.
(The Simpsons is 400 episodes total)

It's a sit-com family cartoon series based on a manga series of the same name, and has been running since 1969.
The character never freakin age. Even if each episode was a day, the youngest little boy would be through college... but time doesn't pass.
Every single episode is about absolutely nothing. Every day stuff, that's barely humorous at all.
If you watch any episode of Sazae-san, you've watched it all.

Nightengale is right when he says all Japanese knows the show.
Even if there's concievably a Japanese somewhere that somehow doesn't know the name of their prime minister, or what year the current year is, he/she will know what Sazae-san is.

[Kaoru Chujo]

post deleted

[Siegel Clyne]

Anime TV Ratings in the Kantou Region, Japan 2007.5.21 (Monday) ~ 2007.5.27 (Sunday)

==========

Animation Program Television Household Audience Ratings in the Kantou Region (Tokyo, Yokohama, Kawasaki, Saitama, Chiba, etc.) of Japan

Monday, May 28, 2007 - Sunday, June 3, 2007
17.8% 06/03 (Sun) *6:30pm-*7:00pm Fuji TV Sazae-san
11.1% 06/03 (Sun) *6:00pm-*6:30pm Fuji TV Chibi Maruko-chan
10.1% 06/03 (Sun) *9:30am-10:00am One Piece
10.0% 06/01 (Fri) *7:30pm-*7:54pm TV Asahi Crayon Shin-chan
*9.5% 06/03 (Sun) *9:00am-*9:30am Fuji TV Gegege no Kitarou
*9.3% 06/01 (Fri) *7:00pm-*7:30pm TV Asahi Doraemon
*7.2% 06/03 (Sun) *8:30am-*9:00am TV Tokyo Yes! Pretty Cure 5
*6.6% 05/31 (Thu) *7:00pm-*7:30pm TV Tokyo Pocket Monsters Diamond Pearl [Pokemon Diamond & Pearl]
*5.6% 06/02 (Sat) *8:00am-*8:30am TV Tokyo Deltora Quest
*5.5% 05/31 (Thu) *7:30pm-*7:57pm TV Tokyo NARUTO Shippuuden
-----------------------------
*5.4% 05/30 (Wed) *7:26pm-*7:55pm TV Tokyo BLEACH
*5.1% 06/02 (Sat) *6:00pm-*6:30pm NHK-ETV Anime Major
*4.1% 05/30 (Wed) *7:00pm-*7:26pm TV Tokyo Eyeshield 21
*4.0% 06/03 (Sun) 10:00am-10:30am TV Tokyo Hayate no Gotoku! [Hayate the Combat Butler]
*3.6% 06/01 (Fri) 12:45am-*1:15am Fuji TV Nodame Cantabile
*3.2% 05/30 (Wed) 12:56am-*1:26am NTV DEATH NOTE
*3.0% 06/03 (Sun) *9:30am-10:00am TV Tokyo Anime Robby
*2.8% 06/01 (Fri) *4:30pm-*5:00pm NTV Soreike! Anpanman
*2.5% 06/02 (Sat) *6:00pm-*6:30pm TBS Terra e [To Terra; Toward the Terra]
*2.5% 06/03 (Sun) *8:30-*9:00am TV Tokyo Tengen Toppa Gurren Lagann
*2.1% 05/30 (Wed) *1:26am-*1:55am NTV Claymore
*2.0% 06/01 (Fri) *6:00pm-*6:30pm TV Tokyo Kirarin Revolution
*1.0% 06/03 (Sun) *1:45am-*2:15am Fuji TV DO! Shin'ya "Skull Man"

[Siegel Clyne]

Anime TV Ratings in the Kantou Region, Japan 2007.5.28 (Monday) ~ 2007.6.03 (Sunday)

==========

Animation Program Television Household Audience Ratings in the Kantou Region (Tokyo, Yokohama, Kawasaki, Saitama, Chiba, etc.) of Japan

Monday, June 4, 2007 - Sunday, June 10, 2007
15.6% 06/10 (Sun) *6:30pm-*7:00pm Fuji TV Sazae-san
11.9% 06/10 (Sun) *6:00pm-*6:30pm Fuji TV Chibi Maruko-chan
10.7% 06/08 (Fri) *7:30pm-*7:54pm TV Asahi Crayon Shin-chan
*9.9% 06/10 (Sun) *9:30am-10:00am Fuji TV One Piece
*9.8% 06/10 (Sun) *9:00am-*9:30am Fuji TV Gegege no Kitarou
*9.2% 06/08 (Fri) *7:00pm-*7:30pm TV Asahi Doraemon
*8.6% 06/04 (Mon) *7:30pm-*8:00pm NTV Meitantei Conan
*7.7% 06/10 (Sun) *8:30am-*9:00am TV Asahi Yes! Pretty Cure 5
*6.8% 06/04 (Mon) *7:00pm-*7:30pm NTV Kekkaishi
*5.9% 06/07 (Thu) *7:00pm-*7:30pm TV Pocket Monsters Diamond Pearl [Pokemon Diamond & Pearl]
-----------------------------
*5.2% 06/07 (Thu) *7:30pm-*7:57pm TV Tokyo NARUTO Shippuuden
*4.9% 06/09 (Sat) *6:00pm-*6:30pm NHK-ETV Anime Major
*4.9% 06/08 (Fri) 12:45am-*1:15am Fuji TV Nodame Cantabile
*4.8% 06/06 (Wed) *7:26pm-*7:55pm TV Tokyo BLEACH
*3.8% 06/10 (Sun) 10:00am-10:30am TV Tokyo Hayate no Gotoku! [Hayate the Combat Butler]
*3.3% 06/06 (Wed) *7:00pm-*7:26pm TV Tokyo Eyeshield 21
*3.2% 06/05 (Tue) *5:30pm-*5:40pm NHK-ETV Zenmaizamurai
*2.9% 06/06 (Wed) 12:56am-*1:26am NTV DEATH NOTE
*2.8% 06/08 (Fri) *4:30pm-*5:00pm NTV Soreike! Anpanman
*2.6% 06/10 (Sun) *9:30am-10:00am TV Tokyo Anime Robby
*2.6% 06/09 (Sat) *6:00pm-*6:30pm TBS Terra e [To Terra; Toward the Terra]
*2.2% 06/08 (Fri) *6:00pm-*6:30pm TV Tokyo Kirarin Revolution
*2.0% 06/05 (Tue) *6:00pm-*6:30pm TV Tokyo D.Gray-man
*2.0% 06/10 (Sun) *1:45am-*2:15am Fuji TV DO! Shin'ya "Skull Man"
*1.9% 06/10 (Sun) *8:30am-*9:00am TV Tokyo Tengen Toppa Gurren Lagann
*1.9% 06/06 (Wed) *1:26am-*1:55am NTV Claymore

[Siegel Clyne]

Television audience ratings in Japan can be obtained in a number of ways: 1) people (e.g., employees) who have access to inside formation from the Japanese ratings research firm Video Research Ltd., who then may post TV audience ratings on their blogs, message boards like 2ch, etc.; 2) contacting Fuji TV and NTV by telephone a day or so after programs have aired on their station to get the TV audience ratings (this reportedly cannot be done with NHK, TBS, TV Asahi, TV Tokyo); 3) getting TV audience ratings for shows two or more weeks after they have aired at the National Diet Library; 4) news media reports; 5) animation company press releases; 6) Video Research Ltd.'s official website (usually just the top 10 in various categories {news, animation, movies, sports, etc.}); and whatever else I have left out.

Recently, someone posted at 2ch the TV audience ratings of the first six to eight episodes for a number of late night anime series which debuted during spring 2007 in Japan. I cannot vouch for their accuracy, but presumably they got the data from the National Diet Library.

Note: As a NTV program, Claymore's TV audience ratings (episodes 1-11 so far) can be independently verified by phone and posted on threads at message boards like 2ch.

Late Night Animation Program Television Household Audience Ratings in the Kantou Region (Tokyo, Yokohama, Kawasaki, Saitama, Chiba, etc.) of Japan

El Cazador de la Bruja 2.1% 1.8% 0.9% 0.6% 1.4% 1.4% 0.9%

Kissdum ENGAGE PLANET 1.9% 2.2% 1.7% 1.0% 1.2% 1.6% 1.5%

Claymore 2.0% 2.2% 2.3% 1.8% 2.5% 1.1% 2.0% 3.0% 2.1% 1.9% 2.5%

Over Drive 1.9% 2.0% 1.4% 0.9% 1.1% 1.2% 1.2%

Shinkyoku Soukai Polyphonica 1.1% 0.6% 0.3% 0.7% 1.0% 0.2% 0.7%

Nagasarete Airantou 2.3% 1.9% 1.5% 2.4% 1.5% 1.2% 1.3%

Kishin Taisen Gigantic Formula 1.8% 1.6% 0.7% 1.7% 0.9% 0.6% 0.9%

Ookiku Furikabutte 2.9% 1.8% 2.2% 2.9% 3.0% 3.2%

Kaibutsu Oujo [Monster Princess aka Princess Resurrection] 2.4% 1.2% 1.6% 2.6% 1.7% 1.9%

Koutetsu Sangokushi 0.8% 1.4% 0.6% 0.8% 0.2% 1.0% 0.7%

DARKER THAN BLACK - Kuro no Keiyakusha 2.6% 1.9% 1.9% 1.2% 1.4% 1.3% 1.8%

Romeo x Juliet 2.2% 1.2% 1.1% 1.3% 1.1% 1.6%

Heroic Age 1.3% 2.0% 1.9% 1.3% 1.2% 1.0% 0.8% 1.7%

Seto no Hanayome 2.2% 1.6% 1.6% 0.9% 1.2% 1.4% 1.6%

[wao]

Kissdum is doing a lot better than I would have expected O_o I would have thought if it was a trainwreck it would be hitting 0.* ratings. I have no idea what's going on with it now though... is it really good or are people watching it in a Musashi sort of "let's see how really shit this gets" sort of way, I wonder.

Also amusing to see Oofuri doing better than DtB, I heard Oofuri is very popular as a fujoshi show and if MADs are anything to go by in terms of gauging popularity then it fits because there's a helluva lot more Oofuri MADs than DtB ones...