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Old 2007-11-20, 23:23   Link #1
Gundampilotspaz
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Lesbain Schoolgirls and Pizza: a match made in (otaku) heaven

ANN recently reported a tie-in campaign between Pizza Hut and Maria-sama ga Miteru , the shoujo drama series about the lives of a group of proper young ladies at an all girls catholic school

When customers in Japan buy a medium pizza, they get a pizza box with a Maria-sama ga Miteru design as well as personal computer wallpaper and mobile phone graphics online. Those who order online will enter a drawing for one stamp sheet signed by the main cast, nine signed scripts, and 20 OVA Fan Disks.

…Because when you’re watching a animated melodrama about high-society lesbians you’re thinking “damn; I could really go for a slice of pepperoni with extra cheese!” Though in all honesty this campaign is no weirder then the rampant product placement in Code Geass and the Doritos bag campaign for the Eva-Rebuild movie


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Old 2007-11-20, 23:26   Link #2
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So... we like... like... just get fancy pizza boxes???
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Old 2007-11-20, 23:44   Link #3
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Not JUST, they're MARIA-SAMA boxes. It doesn't get much better than that. Imagine eating your pizza while gazing at the heavenly cuteness of Yumi! Though admittedly... that'd probably make eating difficult, being as other things tend to occupy my mind when I look at Yumi
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Old 2007-11-20, 23:51   Link #4
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This is why the US sucks. We don't get stuff like this! Why?!

"Two pepperoni pizzas please. One with no sauce, light cheese, and extra lesbians."

On a side note, isn't the way Japanese girls say "pizza" adorable?
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Old 2007-11-20, 23:54   Link #5
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So..are we still talking about food here?

Well, doesn't matter, more importantly, what are you supposed to do with the box once your done? I doubt safekeeping a cheese-stained box would be a good idea.
I know you can always clean it but somehow this whole thing just don't make sense to me.

I would have imagined some more like Lucky Star to be somehow..less nonsense?
I mean a few moe girls that actually spends time to talk about food in the actual show would seem more appropriate.
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Old 2007-11-21, 00:12   Link #6
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Quote:
Originally Posted by jedinat View Post
"Two pepperoni pizzas please. One with no sauce, light cheese, and extra lesbians."
That is a perfect sentence.
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Old 2007-11-21, 00:26   Link #7
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Quote:
Originally Posted by Midonin View Post
That is a perfect sentence.
So true.

Wow, Maria-sama ga Miteru and pizza?!?! Can't get much better than that. I'd love to see what the boxes look like.
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Old 2007-11-21, 01:16   Link #8
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We might see some lame product-placement in future Maria-sama ga Miteru series just like Code Geass and Darker than Black.

EDIT: Actually MariMite is generally made for female audiences.I don't think most men going to like it.Well,this is my own opinion and opinions are not facts.
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Old 2007-11-21, 02:16   Link #9
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Quote:
Originally Posted by Midonin View Post
That is a perfect sentence.
Extra sauce on the lesbians, or shall I put it on a side?
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Old 2007-11-21, 06:34   Link #10
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Quote:
Originally Posted by LionsMane View Post
So true.

Wow, Maria-sama ga Miteru and pizza?!?! Can't get much better than that. I'd love to see what the boxes look like.


This is the original announcement:
http://www.gokigenyou.com/news.htm#071116A

Included at the link above are the promo details (and the aforementioned special pizza box), and Dahl_moon also gave a partial translation of the news update. Still, the Pizza Hut Japan website has yet to give out an official announcement.

...Suddenly a pizza box could be as special as a box of Wheaties.

@Amex_Yohko: Assuming that they learned from the attempts at putting Pizza Hut into Geass, I was hoping the studio working on the next OVA must tone down the product placement that it shouldn't interfere with the storyline.

@jedinat: offtopic, back at home I've also seen some anime tie-ins with the local fast food chains, but these are mostly "kiddie meal" extras (i.e. toys, school gear).
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Old 2007-11-21, 10:08   Link #11
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Originally Posted by Kyomi
I would have imagined some more like Lucky Star to be somehow..less nonsense?
Maybe so, but LS has finished and Maria-sama is already slated for a fourth season, so it makes sense that they'll pick the one that is upcoming over the already finished.
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Old 2007-11-21, 17:38   Link #12
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would be funny if CC ordered a pizza and it came in a maria-sama box
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Old 2007-11-21, 17:49   Link #13
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when i think of pizza i think of overthrowing the brittanian empire.

and having a half-naked green-haired alien girl eat it on my bed.
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Old 2007-11-30, 18:02   Link #14
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Quote:
Originally Posted by jedinat View Post
This is why the US sucks. We don't get stuff like this! Why?!

"Two pepperoni pizzas please. One with no sauce, light cheese, and extra lesbians."

On a side note, isn't the way Japanese girls say "pizza" adorable?

Well really the show never really says their lesbians. Admiration, and the like are normal over there. Our definition of lesbians are very diffrent from theirs and in Japan you don't even want to know a lesbian because their looked down upon by sociaty.
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Old 2007-12-18, 11:41   Link #15
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When I read this i had fun trying to imagine Sachiko's horrified look when expected to eat pizza from a cardboard box using her fingers.
Then I remembered she did eat a burger on her day out with Yumi back in series 1, so if Yumi ordered the pizza she might steel herself to eat it.

It's not a marketing exercise I would ever have thought of, really.
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