Mobage? You mean...the Android and iOS developer for games?! I want it.
A little info on how the game runs here, and I'm mostly liking everything involved thus far.
As for the character roster, there's literally going to be over 100 idols. Sounds like you pick a staple set of personalities and produce one of the idols from there. You'll be challenging other idols directly, and winning will gain you fans and um...the costume of the defeated. Why am I picturing it being forced off the loser? >.>
Anyways, some of the new characters shown are giving off some heavy vibes for me.
Seitokai Yakuindomo?
Amagami SS?
But man, look at some of these cuties, I know who I'm producing first after the regulars.
