I'm something of a black and white person that chases after more concrete answers to things.
To me, moe is cuteness; which, while subjective, can be shown as a facet of attractiveness that illicits a "caregiving" response from a typical person. Babies, kittens and puppies are the easiest to reference, in usual settings they bring about a hormonal response from people to feed and shelter them, to "care" for them.
Anime moe does have a propensity to be sexualized, but my opinion is that the underlying response evoked from viewers is the same as watching kitten videos on youtube. While subjective, I would expect any given, typical group of individuals to rate a given material roughly the same in regards to how cute, or moe, a work may be.
Or some such. . .
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