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Originally Posted by Guardian Enzo
It's also worth pointing out that HnG was a shounen, published in Shounen Jump. Chihayafuru may have shounen impulses, but it's considered either a josei or shoujou depending on who you talk to, and thus has a little more freedom as to the gender mix of the cast.
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I agree the issue is it is probably a shounen manga and that gender diversity might not have been important to the readership.
But Chihayafuru is definitely josei. I think those who call it shoujo think the demographic depends on the content which it does not. The series is published in Be Love, a Josei magazine.
http://en.wikipedia.org/wiki/Be-Love