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Developing a game that's only going to appeal to a female audience isn't particularly a good move. The majority of the gaming market is still presently comprised of men so if you completely remove that audience from the potential consumers of your title, income is going to drop dramatically.
On the flip-side, while the chances of success are higher with a game that drops the potential female audience, that's also not a very great decision because you're still negating potential consumers.
I figure most games are marketed to a gender-neutral audience and something that both men and women can potentially enjoy. If they focused on just one niche set of people, from a business standpoint it's not a very good decision because they'd be losing a substantial amount of potential profit.
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