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Many men love watching pro wrestling. Many men love reading Batman vs. The Joker. Many men love the sight of a strong, resilient, alpha male main protagonist go toe-to-toe with a good match in the form of a strong, crafty, alpha male antagonist. Loads of men love this stuff. I myself do.
That's what they're talking about here. They're talking about appealing to male viewers through testosterone-filled conflict between cool alpha males. Think "Fist of the North Star", or, more recently, "Jojo's Bizarre Adventure". They weren't aiming for fujoshis, but they gained some fujoshi fans anyway.
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