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Hero system kept WC3's popularity with player map like DOTA. I doubt that aspect would be discarded for SC2 assuming it's a RTS.
While there are folks who didn't like it, there are a greater number of people that's glued to game mode like hero siege/arena that centralized around hero units alone that extended WC3 popularity more than any other features had.
Not only that, if you compare WC3 and SC, you noticed that units are generally tougher but takes more time/resource to produce. Warcraft 3 were moving away from macromanagement combat that many other RTS relies on. Interesting enough, many progamers of SC leagues relies heavily on microing their units, not much different from WC3.
Just that, SC units are more dispensable while losing your heroes and your core force in WC3 means a big disadvantage that quickly lead to a defeat.
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