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Originally Posted by totoum
The thing is there's generally a gap between when an anime in greenlit and when an anime is officially announced, for all we know it might have been greenlit before SAO aired.
Also this is NHK,it's not like their main goal is to try and sell BDs to otakus
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You can argue it both ways. Then again, at the risk of going into particulars, the timing does fit between Log Horizon's first announcement and when SAO finished airing. Even if the project was greenlit months prior, the Aincrad Arc had just concluded and SAO was at the height of its success. So there.
You're right NHK's probably not overly concerned about BD and merchandise sales, with this anime being on the educational channel, no less. Viewership ratings on the other hand... yep.