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I'd agree if it were its own release, apart from the rest of the series. However, broadcast anime is just advertising for the DVD/Bluray, source material (if any), and merchandise. It's been this way for decades. It's just that broadcast signals have gotten good enough that they surpass DVDs, which has been affecting sales (either in actuality or perception) that they feel the need to make a true difference between the bought product and the sampled product.
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