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Old 2012-05-08, 19:08   Link #649
TJR
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Join Date: Jul 2009
Quote:
Originally Posted by Triple_R View Post
In other words, KyoAni's brand strength has declined a bit, to the degree that they don't automatically dominate the top of the charts any more, but they still have some brand name strength left.
Was automatic dominance ever a reality? I think that was a mistaken belief due to KyoAni's string of successes (skewed by a small sampling of shows), but Munto TV already showed that people weren't buying everything the studio produced.

Much like animation quality, brand is a significant hype factor, but it isn't enough to produce a megahit. I'd guess that Hyouka has managed to hook more fans than Nichijou, but the content still doesn't have the mass appeal of Haruhi, Lucky Star, or K-ON!

I think SHAFT provides a great example of variable success in spite of immense brand power.
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