Which isn't to be mistaken for meaning Lucky Star doesn't pile on the Ecchi fanservice every now and then (Episode 6 with the naked hot springs, Episode 7 with Konata fondling Kagami and all the jokes surrounding Konata's father being a pedophile). The way I see it, Panty Shot's are the most basic form of ecchi fanservice and Lucky Star has adopted a "Go Big or Go home" philosophy.
That being said, I think a number of shows from hear on out are going to be going beyond the simple panty shot for a more innuendo and in your face style of ecchi fanservice. We've all grown too accustomed to expecting Panty Shots and so I think writers across the board in Japan are going to flexing their creative (and dirty thinking) muscle to come up with new ideas to please the sexual appetite of viewers.
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