Quote:
Originally Posted by Mr Hat and Clogs
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Quote:
Originally Posted by Jazzrat
Bleh, Jim Sterling is often hit and miss when it comes to his articles. For someone who does gaming journalism/blog, he doesn't have enough understanding of how the market operates and publisher-retailer relationship or he is just purposely stirring the pot up for view counts.
go look up ESA 2011 Sales report page 11 and you ll see why digital retailers cannot undercut traditional retailers pricing yet. It's also why regional pricing varies despite being on digital download distribution. |
Well, Jim Sterling has always been about satire and opinion, so it should be treated as such.
That being said, I don't see how this shows the digital platform can't undercut retail prices yet. Indeed, the lower sales should be an encouragement to do so, since it will increase their market position. Right now, there's a lower digital market mainly because the retail market has a strong position, true, but also because there is no real
reason to buy digitally. You are, after all, paying the same price. Why
not stick with retail?
Digital will only become attractive when it has an advantage over retail, and one advantage the platform can lord over retailers is a lower price.