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I don't know much about Anima, but I trust Geneon. I think we'll get a good dub, but there probably won't be much marketing to it (from convention reports I've been reading, it seems like they play clips of it, but it isn't at the forefront of the advertising right now.) It's a niche series I think and if it spreads, it'll either be by word of mouth or the slim possibility that it hits Adult Swim or Anime Selects.
Though when I saw that French trailer you posted, I couldn't help but think of the opening music from Battle Royale from the way it was going!
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