I believe the international fandom is slowly growing and still has a lot of room for growth. However, the hardcore consumer base--meaning people who are willing to pay for anime and merchandise--will remain a constant of small proportions. Japan has hundreds of thousands of viewers watching/recording individual anime shows for free via TV broadcast, yet only a couple of thousand buy the DVDs. There are only so many crazies out there that are willing to purchase heftily priced R2 DVDs; the same goes for North America, but yeah, mind the scale.
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